Ted L Simon's Blog (2)

Brand Managers Must Die

Or, so says Forrester.

Forrester is about to release a report next week calling for a radical shift in the role of the "traditional" Brand Manager. Bottom line, the report advocates for a reorganization and refocus of marketing organizations from "brand management" to "brand advocates" as a response to the onset of the digital age, consumer fragmentation and the rapidly changing marketplace. Clearly, an extremely important dialogue for… Continue

Added by Ted L Simon on October 12, 2009 at 1:54pm — 14 Comments

Brands - Who Do YOU Trust?

It seems that everyone is having trust issues these days (see WMD's, Healthcare, baseball players and steroids, etc.). So, why should Brands be an exception?

The BusinessWeek.com article on The Great Trust Offensive (from their 100 Top Brands issue) highlights that Brands are indeed no exception.

But, I ask: is this news? Not to me. Trust is absolutely core to the… Continue

Added by Ted L Simon on September 21, 2009 at 10:33am — 1 Comment

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