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The Brand Farm
A celebration of brands & the strategy that drives them!
How Do I Use 'The Brand Farm'?
Since we're so new, I'm sure some of you may be trying to figure out The Brand Farm; how to use it, what it can do for you, how it complements your other marketing and social media efforts etc. Here's what I'd offer:
Twitter is a great place for short interactions - quickly reaching out to new people and passing the word about things you have going on in your career and life.
Facebook, for most, is a great place to connect with friends and colleagues, or to create a fan page for your business to keep your network apprised of things going on with you.
LinkedIn is a phenomenal database of business contacts. It allows you to quickly 'get to' people around jobs or deals or whatever else.
The Brand Forum is a unique community just for brand professionals. Our focus is on communication and collaboration around all things BRAND! Its a place to 'talk shop' with others who share your professional interests and responsibilities. It's a great place to market yourself - not with overt pitches per se - but with the strength and insight of your ideas. As we grow, I envision our community becoming a dynamic repository of conversation, collaboration, and content about consumer brands. If you want to learn what others think about something, or share your perspectives, this will be the place. As well, if someone wants to find a strong brand person (e.g. either a client or employer), then perusing The Brand Farm will be a great way to evaluate people based upon the strengths of their content here; to see who's saying what about relevant topics, and to view member profiles.
I would encourage you to think of The Brand Farm as a tool; something that can be a source of insight and collaboration, answers, and just plain friendly dialog about brands and business. Think of it as something that you can use to market and network yourself professionally - through your posts here as well as through sharing with us the other things you're doing - including other blog posts, white papers, or articles from other sites. Feel free to post links and to share anything that you've got professionally going on! We want to know about your speaking engagements and the other interesting things that you are doing.
And, oh yeah: let's have some fun doing so! :-)
Twitter is a great place for short interactions - quickly reaching out to new people and passing the word about things you have going on in your career and life.
Facebook, for most, is a great place to connect with friends and colleagues, or to create a fan page for your business to keep your network apprised of things going on with you.
LinkedIn is a phenomenal database of business contacts. It allows you to quickly 'get to' people around jobs or deals or whatever else.
The Brand Forum is a unique community just for brand professionals. Our focus is on communication and collaboration around all things BRAND! Its a place to 'talk shop' with others who share your professional interests and responsibilities. It's a great place to market yourself - not with overt pitches per se - but with the strength and insight of your ideas. As we grow, I envision our community becoming a dynamic repository of conversation, collaboration, and content about consumer brands. If you want to learn what others think about something, or share your perspectives, this will be the place. As well, if someone wants to find a strong brand person (e.g. either a client or employer), then perusing The Brand Farm will be a great way to evaluate people based upon the strengths of their content here; to see who's saying what about relevant topics, and to view member profiles.
I would encourage you to think of The Brand Farm as a tool; something that can be a source of insight and collaboration, answers, and just plain friendly dialog about brands and business. Think of it as something that you can use to market and network yourself professionally - through your posts here as well as through sharing with us the other things you're doing - including other blog posts, white papers, or articles from other sites. Feel free to post links and to share anything that you've got professionally going on! We want to know about your speaking engagements and the other interesting things that you are doing.
And, oh yeah: let's have some fun doing so! :-)
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