As an intellectually curious person, I have always gravitated toward dialog and interaction about things of interest to me. Professionally, since my days at Kraft and Coke, that has brought me to content about all aspects of brand marketing, consumer behavior, marketing, corporate strategy, etc.
Online today there are a variety of blogs out there, many by people who are quite accomplished and who "know their stuff". The problem is - I sometimes feel uncomfortable, essentially, donating my energy/thoughts to something that someone else is actively monetizing. There's something weird about posting on someone else's corporate, business, or agency website.
I have recently been in search of a site where I could spend more time collaborating with others about brands. I am active regularly with some very thoughtful people on Twitter. If not for the 140 character constraint, there might be some very meaningful conversations there. I also used Twitter to ask if there were appropriate blogs or online communities of marketers that I could check out. Curiously, with something as fundamental and universal to business as brand marketing, there was very little that others recommended.
Since I have had significant experience with online communities and peer collaboration I thought why not create a place where many of my friends and colleagues could come and interact with each other - free of cost, free from spam, but full of interaction from serious professionals who know their stuff. The Brand Farm is an independent online community for brand marketing professionals to 'talk shop', to share our expertise, to collaborate - even, potentially, to do business with each other. It is a place where marketers can come to engage with each other about all things brand!
Enjoy! Jump in a share your thinking with the community! Tell your colleagues!
The Brand Farm opens its doors to you!