As an intellectually curious person, I have always gravitated toward dialog and interaction about things of interest to me. Professionally, since my days at Kraft and Coke, that has brought me to content about all aspects of brand marketing, consumer behavior, marketing, corporate strategy, etc.

Online today there are a variety of blogs out there, many by people who are quite accomplished and who "know their stuff". The problem is - I sometimes feel uncomfortable, essentially, donating my energy/thoughts to something that someone else is actively monetizing. There's something weird about posting on someone else's corporate, business, or agency website.

I have recently been in search of a site where I could spend more time collaborating with others about brands. I am active regularly with some very thoughtful people on Twitter. If not for the 140 character constraint, there might be some very meaningful conversations there. I also used Twitter to ask if there were appropriate blogs or online communities of marketers that I could check out. Curiously, with something as fundamental and universal to business as brand marketing, there was very little that others recommended.

Since I have had significant experience with online communities and peer collaboration I thought why not create a place where many of my friends and colleagues could come and interact with each other - free of cost, free from spam, but full of interaction from serious professionals who know their stuff. The Brand Farm is an independent online community for brand marketing professionals to 'talk shop', to share our expertise, to collaborate - even, potentially, to do business with each other. It is a place where marketers can come to engage with each other about all things brand!

Enjoy! Jump in a share your thinking with the community! Tell your colleagues!

The Brand Farm opens its doors to you!

Views: 144

Tags: brand, marketing,

Comment by Preston Samuels on September 11, 2009 at 1:00pm
I really like your vision for this site. Congratulations for stepping up to the plate to do this. Out of curiosity though, what do you mean by an "independent" online community?
Comment by Michael B. Moore on September 11, 2009 at 1:44pm
Thanks Preston. It should be fun! I'm happy that you are 'on the ground floor' with this!

By independent I simply mean that The Brand Farm isn't my company website and this isn't affiliated directly to my or anyone's business.

I should also mention, I am building The Brand Farm for marketers to come and collaborate: to talk shop, to exchange ideas and thinking etc.! I don't want members to openly pitch each other, although it is my hope that a lot of business is stimulated here. I think its far more powerful and effective for people to talk about what they know, their areas of expertise, etc. than to simply sell.

Also, The Brand Farm is designed for marketing pros on all sides of the brand building effort. It is for brand executives, agency people, creatives, design people, PR folks - anyone and everyone who is involved in building brands in any form or fashion. I envision a very stimulating interchange of ideas and perspectives driven by a common anchor of 'the brand' but spiced up by the fact that there will be a variety of people from all angles of the brand marketing function.
Comment by Michael B. Moore on September 11, 2009 at 1:54pm
BTW - if you already blog on branding and marketing, I invite you to post your blogs here as well with a link back to your site!

For those of you who have been searching for a platform to start blogging about the brand world - you have an open invitation here! :-)
Comment by Alexandra Hobson on September 14, 2009 at 11:59am
Thanks Michael - what took you so long!
Comment by Gunnar Branson on September 24, 2009 at 5:14pm
Michael - this is terrific - and no surprise that you've engaged so many people so quickly.


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