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What do you think of this spot for Sears? Give your critique!
Tags: critique, tv
They need to stop trying to be "as good" as others or "competitive" - instead they have to subvert the field with an entirely new proposition, attitude, brand, etc. that they can lead and ultimately OWN. Even Sears can be saved - but they have to stop playing like the unpopular kid trying to fit in.
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