Is Red Bull the precocious Son of No Fear? Check out this great ad. http://t.co/LUGj8vWI
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The Espy's: Prom Queen Serena Williams Sings & Plays Clarinet
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Comment by Michael B. Moore on July 5, 2011 at 8:02pm -
I'm not going to put this ad through the usual filter of the "5 Drivers", but I think it's a great ad and I wanted to share it.
First, I imagine the creative brief focused on employing athletes in a creative way to spark a laugh and to create awareness of the upcoming ESPY awards. If so, I say that the agency delivered brilliantly on the assignment! While the spot assumes that you know what the ESPY's is, and uses a somewhat irrelevant context for the ad - its so funny that it works anyway. To be honest, I don't know what a prom scene has to do with sports or ESPN's awards show - other than the fact that there are elite athletes in the vignette.
All of that boring, linear logic aside though, this ad is absolutely hilarious. Serena, the crooner, is over-the-top funny as she butchers her song at the prom. Almost as funny is Carmelo Anthony grooving to her singing and her "smoove" clarinet playing. All in all its very funny!
They say that you have to see an ad at least three times for it to "stick". I am one of the most cynical commercial viewers on the planet and this ad immediately broke through to become a favorite.
Congratulations ESPN! Well done. Great sense of humor. It's fun that you don't take yourselves, your awards, or these elite athletes serious enough to not be able to make fun of all of them!
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